F A C T O R Y, 2022 ~

Ongoing Project

FACTORY  is a project that discusses the fictional storyworld, transmedia storytelling, immersive experience, and narratives in moving images. It aims to explore a new approach of storytelling.

It was first inspired by Chinese Buddhist art and traditional European art. I am investigating the mythology and symbolism in different cultures, trying to look for the similarities and possible intersections, and connections between them. By reorganising, intertwining, and combining the elements that appeared the most in the different cultures and arts, such as ‘hands’ and ‘eyes’, I reimagine a new story about a fictional historical institute, ‘FACTORY’, that focused on the research of HANDS, EYES, PLANTS and OBJECTS.

In FACTORY, I have redefined the conventional notions of space and time by situating them interchangeably. It also involves the re-appropriation of traditional Buddhism and European Art. By re-contextualising, and redefining the elements, such as Hands and Eyes, I am introducing new symbolisations and meanings within my storyword. Those familiar cultural content will be presented in an uncanny, unusual way, unveiling the novel logic and rules of the storyworld to the audience. As such, the storyworld of FACTORY may be challenging to comprehend due to their divergence from reality. In order to provide an immersive experience, I will train the audience step by step, to evoke their interests and lead them into the storyworld by using transmedia storytelling.

First part of FACTORY, the introduction video FACTORY: The Information Portalwas exhibited at the exhibition ‘Pressure Drop’ at SomoS Art House Berlin, together with the video work ‘Study of Hands’ and the illustration series ‘100 Ideas of Hands’. ‘Pressure Drop’ was part of the 48 Stunden Neukölln Art Festival 2022.

Second part of FACTORY, the video installation First Contact, was exhibited at the exhibition ‘Nine in the Afternoon’ at PROJECT SPACE, LASALLE College of the Arts, Singapore in 2023.

In 2024, FACTORY was showcased at Institute of Contemporary Arts Singapore, as part of the Master of Arts, Fine Arts graduation exhibition, ‘This is not a monster’. In the graduation show, FACTORY presented in four parts: 1. FACTORY: The Information Portal - the introductory video, 2. First Contact - a two-channel video installation, 3. FACTORY Archive - HANDS and EYES - a series of drawings of hands and eyes, 4. Artefact Garden - a mixed media installation of objects on the shelf that corresponds with the content in the videos, as well as the other works.

Please refer to the FACTORY Website to find out more : factory.hotglue.me
FACTORY Information Portal (2024), Single-Channel Video, 6:12min

First Contact (2024), Two-channel video installation, 09:17min